My train of thought on the matter:
Originally, there was no though of creating publicity for the club. I don't think anyone else had that in mind, either. At least no one mentioned it. The main goal was to provide a car for a deserving and needy Veteran. Since we had an automatic vehicle and a manual and the automatic seemed most viable, we discussed finding a Veteran that may have a left leg or foot missing, therefore not being able to operate a clutch. They needed to have both arms and hands to handle a car without power steering. Single, or married with no children would have been ideal due to the child seating limitations. One school age child would been acceptable, too.
The publicity was an afterthought and secondary. There wasn't a great deal of effort in that area on our part until Jeanette mentioned that she could get the media involved. I guess I was the one that decided we could take advantage of that and promote the club. The more members we have, the more we can do and the publicity couldn't hurt membership. It may not help us, but it couldn't hurt.
I think we've achieved our goal, though it not be totally complete due to the unidentified issues. Should we ever undertake something like this again, I believe we should start with a car known to be able to put on the road, with issues. For example, my 86SE. Basically, it needs tires, AC repaired and headlights converted back to pop-ups rather than the flushmounts. It can be driven daily as it is, but not nightly.
Again, these were my thoughts on the project. Others might have had other thoughts and goals we should met.